Magento Services | Certified Magento 2 & Hyvä Development Agency
🛠️ Free Tools

Free eCommerce SEO Tools for Magento 2, Shopify & WordPress

Professional-grade tools used by eCommerce merchants and developers worldwide. Audit your SEO, calculate the cost of slow speed, and generate structured data — all free, all instant, no signup.

3
Free tools available
21
SEO checks per audit
8
Schema types supported
0
Signup required
Filter by platform:
Most Popular

On-Page SEO Analyzer

Audit any URL in seconds — 21 SEO checks, instant score.

21 weighted SEO checks
Instant 0–100 score with grade
Open Graph & Twitter Card audit
JSON-LD structured data detection
Page load time & HTML size
Internal / external link count
Magento 2 stores commonly suffer from duplicate title tags across layered navigation, missing canonical tags on filtered category URLs, and no structured data on product pages. This tool surfaces every one of those issues instantly so you know exactly what to fix before touching code.
Shopify stores often have thin meta descriptions auto-generated from product descriptions, missing alt text on collection images, and absent FAQPage or BreadcrumbList schema. Run this tool on your homepage, key collection pages, and top product pages to find quick wins.
WordPress and WooCommerce stores frequently have duplicate content from tags and categories, no canonical tag on paginated archives, and images uploaded without alt text. Use this tool on every key page before and after optimisation to track your improvement.

Enter any URL and get a full on-page SEO report covering title tags, meta descriptions, H1/H2/H3 headings, image alt text, canonical URL, robots meta, HTTPS, mobile viewport, Open Graph tags, Twitter Card tags, JSON-LD structured data, page load time, word count, internal and external links, and favicon. Each check is weighted and rolled into a score from 0–100 with a letter grade.

Use Tool Free
High Impact

Page Speed ROI Calculator

See exactly how much revenue slow speed is costing you.

Real-time slider inputs
Platform switcher: Magento / Shopify / WordPress
Monthly & annual revenue recovery
Conversion rate & bounce rate impact
Visual speed comparison bars
Hyvä benchmark data included
Magento 2 stores running the default Luma theme typically load in 4–8 seconds, well above Google's 2.5s LCP threshold. For a store doing £50,000/month, that translates to over £7,000 in lost monthly revenue. The calculator shows merchants exactly what a Hyvä theme migration would recover — making the business case instantly.
Shopify stores are constrained by the platform but theme bloat, unused app scripts, and uncompressed images add seconds of load time. Use this calculator to quantify the revenue impact of a theme optimisation project and share the result with stakeholders.
WooCommerce stores on shared hosting with page builders like Elementor frequently load in 5–8 seconds. This tool calculates what a move to managed hosting, a lightweight theme, and Redis caching would return in recovered revenue — a compelling case for any store owner.

Input your monthly revenue, visitor count, current page load time, and target load time after optimisation. The calculator applies Google's researched conversion impact data — every 1 second of delay costs 7% in conversions and 11% in bounce rate — to show your monthly revenue loss, annual recovery potential, conversion rate hit, and extra bounces. A platform switcher tailors the insight to Magento 2, Shopify, or WordPress.

Use Tool Free
Developer Favourite

Schema Markup Generator

Generate valid JSON-LD structured data — 8 schema types, one click copy.

8 schema types supported
Required field validation
Syntax-highlighted JSON-LD output
One-click copy to clipboard
Install guide: Magento 2, Shopify, WordPress, HTML
Google Rich Results Test link included
Magento 2 stores need Product schema with AggregateRating for star ratings in Google Shopping and organic results, BreadcrumbList schema for category path display, and Organization schema for the Knowledge Panel. This generator produces all three with correct Schema.org property names and includes Magento 2-specific installation steps via layout XML.
Shopify's built-in product schema is often incomplete — missing reviewCount, correct ItemAvailability values, and brand. Use this generator to create a complete Product schema block and add it to theme.liquid for full rich result eligibility. The FAQ generator is especially useful for collection page descriptions.
WordPress and WooCommerce sites benefit from Article schema on blog posts, Product and Offer schema on WooCommerce product pages, and LocalBusiness schema for stores with physical locations. The generator includes WordPress-specific installation steps via wp_head hooks and child theme templates.

Generate valid Schema.org JSON-LD for Product, FAQ, BreadcrumbList, Organization, Article, LocalBusiness, WebSite, and Review schema types. Fill in the fields, click generate, and copy production-ready code. Includes syntax-highlighted output, a link to Google's Rich Results Test, and platform-specific installation instructions for Magento 2, Shopify, WordPress, and plain HTML.

Use Tool Free
Why Free Tools

Built for Merchants, Developers & Agencies

These tools solve real problems we encounter every day working on Magento 2, Shopify, and WordPress stores. We built them free because better-informed merchants make better decisions.

🎯

Instant, actionable results

No lengthy reports, no waiting. Enter a URL or fill in fields and get results you can act on immediately.

🔒

No signup, no tracking

We don't ask for your email, install cookies, or store your data. Use the tools as many times as you need.

🏗️

Built by platform experts

Every tool is built by our certified Magento 2 and Hyvä developers with 10+ years of eCommerce SEO experience.

📱

Works on all devices

Fully responsive — run an SEO audit from your phone, tablet, or desktop. No app download needed.

⚡

Production-grade output

The Schema Generator produces valid JSON-LD you can deploy directly. The SEO Analyzer uses the same checks as paid tools.

🤝

Expert help when you need it

Found issues? Our certified team can fix them. From a single schema block to a full Magento 2 SEO audit.

Platform Guides

How to Use These Tools for Maximum SEO Impact

🔴 Magento 2 SEO — Where to Start

Magento 2 has more technical SEO complexity than any other eCommerce platform. Layered navigation creates thousands of duplicate URLs, the Luma theme fails Core Web Vitals, and structured data is absent by default. Use these tools in order:

  • Run the SEO Analyzer on your homepage, top category page, and a key product page to baseline your current state.
  • Use the Speed ROI Calculator to quantify the revenue cost of your current Luma load time versus Hyvä.
  • Generate Product, BreadcrumbList, and Organization schema with the Schema Generator and implement via layout XML.
  • Fix the issues surfaced, re-run the SEO Analyzer, and track improvement in Google Search Console.

🟢 Shopify SEO — Common Issues to Fix

Shopify restricts platform-level SEO but leaves significant room for improvement at the theme and content level. The most common issues are thin meta descriptions, missing review schema, and app script bloat slowing load times.

  • Audit your collection pages with the SEO Analyzer — they often have auto-generated meta descriptions below 120 characters.
  • Use the ROI Calculator with your actual revenue to see what app script removal and image compression would return.
  • Generate Product schema with AggregateRating using the Schema Generator for richer Google Shopping results.
  • Add FAQ schema to key collection page descriptions to expand your SERP presence.

🔵 WordPress & WooCommerce — Quick Wins

WordPress gives you the most flexibility for SEO improvements. The most impactful quick wins are fixing duplicate content from tags and categories, adding product schema to WooCommerce pages, and improving page speed with caching.

  • Run the SEO Analyzer on your WooCommerce product pages to check for missing schema and Open Graph tags.
  • Use the Speed ROI Calculator to make the case for switching from shared hosting to managed WordPress hosting.
  • Generate Article schema for your blog posts and LocalBusiness schema if you have a physical store.
  • Add FAQ schema to service pages to trigger Google's FAQ rich results and increase CTR.

📊 Schema Markup — Which Type to Use

Not every schema type is relevant for every page. Use this guide to choose the right schema for each page type across all three platforms.

  • Homepage: Organization + WebSite (enables Sitelinks Search Box)
  • Product pages: Product + Offer + AggregateRating (enables star ratings in Google)
  • Category / collection pages: BreadcrumbList + FAQPage for the description
  • Blog posts: Article with author and datePublished
  • Contact / about page: LocalBusiness if you have a physical location
  • Service pages: FAQPage to trigger expandable Q&A in search results
FAQ

Common Questions About These Tools

Yes — all three tools are 100% free with no signup, no email required, and no usage limits. They are provided free by Magento Services to help eCommerce merchants improve their online visibility.
Yes. All tools are built with Magento 2 in mind. The SEO Analyzer checks Magento-specific issues, the ROI Calculator includes Hyvä vs Luma benchmark data, and the Schema Generator includes Magento 2 layout XML installation instructions.
Yes. They work with any public URL including Shopify stores. The Schema Generator includes Shopify theme.liquid installation steps, and the ROI Calculator includes Shopify speed benchmarks and optimisation guidance.
Yes. The SEO Analyzer checks all standard SEO factors regardless of platform. The Schema Generator includes WordPress functions.php and Gutenberg installation steps, and the ROI Calculator includes WooCommerce hosting benchmarks.
The calculator applies Google and Deloitte's researched impact figures — 7% conversion loss per second of delay and 11% bounce rate increase — to your revenue inputs. The result is an estimate based on industry-average data, not a guarantee. Actual impact varies by store, audience, and device mix.
Yes. The Schema Markup Generator produces valid Schema.org JSON-LD that can be deployed directly. We recommend validating your output with Google's Rich Results Test before deploying, which the tool links to directly.
Contact Magento Services via the form or WhatsApp (+91 79767 89212). We offer free consultations and can fix any issues surfaced by these tools — from structured data implementation to full Hyvä theme migrations.

Free Tools to Grow Your eCommerce Store

Used by Magento 2, Shopify & WordPress merchants worldwide. No signup. No limits.

SEO Analyzer Speed ROI Calculator Schema Generator Get Expert Help →