Discover exactly how much revenue your slow website is costing you every month — and the profit you'd gain with a fast Magento 2, Shopify, or WordPress store.
Platform benchmarks
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Every second your Magento 2, Shopify, or WordPress store takes to load, you're losing customers. Google's research confirms that a 1-second delay reduces conversions by 7%, increases bounce rate by 11%, and reduces page views by 11%. For eCommerce stores, this translates directly into lost revenue every single day.
Magento 2 stores running the default Luma theme typically load in 4–8 seconds — well above Google's recommended threshold. The most dramatic improvement comes from migrating to the Hyvä theme, which eliminates KnockoutJS and RequireJS overhead and achieves 95–100 Lighthouse scores with load times under 1 second. Additional Magento 2 speed improvements include Varnish full-page cache, Redis session and object cache, Elasticsearch, image optimisation with WebP, and CDN delivery.
Shopify stores are constrained by the platform but significant gains are achievable through theme optimisation, removing unused apps (each app adds HTTP requests), image compression, lazy loading, and eliminating render-blocking scripts. A well-optimised Shopify store should load in under 2.5 seconds on mobile — hitting Google's Core Web Vitals targets for LCP, FID, and CLS.
WordPress stores have the most flexibility for speed optimisation. Key improvements include server-side caching (WP Rocket, W3 Total Cache), PHP 8.2+, object caching with Redis or Memcached, a CDN (Cloudflare), WebP images, database optimisation, and eliminating bloated page builders. A well-configured WooCommerce store can achieve sub-2-second load times.
Since 2021, Core Web Vitals (LCP, FID/INP, CLS) are confirmed Google ranking signals. Stores with poor Core Web Vitals are penalised in search rankings, reducing organic traffic — compounding the revenue loss beyond just on-site conversions. A fast store ranks higher, converts better, and retains customers longer.