🎨 Custom Themes

Custom Magento 2 Theme Design and Development

Your theme is what customers experience. We design and build custom Magento 2 themes — on Hyvä for new projects, or on Luma where your extensions require it — that reflect your brand, work on every device, meet accessibility standards and stay fast.

HyväDefault for
new builds
WCAG2.2 AA
targeted
MobileFirst
design
CWVPerformance
budgets

The Right Foundation for Your Theme

For new themes we recommend Hyvä. It is free and open source since version 1.4.0, uses Tailwind CSS and Alpine.js, and produces far lighter pages than Luma. Development is faster, and future design changes cost less.

Luma still makes sense when a store depends on extensions without Hyvä compatibility and there is no budget to adapt them, or when a Luma theme only needs updating rather than rebuilding. In that case we build a Luma child theme with LESS and careful JavaScript to keep it as light as possible.

Either way we start from your brand and your customers: navigation that suits your catalogue, product pages that answer buying questions, and a checkout with as little friction as possible.

HyväTailwind CSS v4Alpine.jsLumaLESSPage BuilderFigmaWCAG 2.2Core Web Vitals
Templates we design and build
  • ✓Global — Header, mega menu, search, mini-cart and footer
  • ✓Catalogue — Category, layered navigation and search results
  • ✓Product — Galleries, options, reviews and cross-sells
  • ✓Cart & checkout — Cart, checkout styling and success page
  • ✓Account — Login, registration, orders and wishlists
  • ✓Content — Home, landing pages and Page Builder components

Theme Design and Development Services

Design only, development only, or both.

✏️

UX & UI Design

Wireframes and high-fidelity designs in Figma for key templates, with a component library.

  • ✓Mobile-first layouts
  • ✓Design system
  • ✓Clickable prototype
🚀

Hyvä Theme Build

Hyvä child theme with your design system in Tailwind CSS and Alpine.js components.

  • ✓Design tokens
  • ✓Reusable components
  • ✓Hyvä CSP option
🎨

Luma Theme Build

Luma child theme with LESS, layout XML and optimised JavaScript.

  • ✓LESS variables and mixins
  • ✓Template overrides
  • ✓JS kept lean
🧱

Page Builder Components

Custom Page Builder content types and styled blocks so marketing can build pages safely.

  • ✓Brand-safe options
  • ✓Responsive previews
  • ✓Editor training
♿

Accessibility

Keyboard navigation, focus management, colour contrast and screen reader support to WCAG 2.2 AA.

  • ✓Accessibility audit
  • ✓ARIA where needed
  • ✓Automated checks
🔁

Theme Refresh

Update an existing theme's design or fix technical debt without a full rebuild.

  • ✓Incremental changes
  • ✓Performance fixes
  • ✓Design refresh

How We Build a Hyvä Theme

A Hyvä theme starts as a child of Hyva/default (or Hyva/default-csp for strict Content Security Policy). We copy the Tailwind build setup into the child theme's web/tailwind folder, point it at the parent theme's templates, and define your design tokens — colours, fonts, spacing and breakpoints — in CSS using Tailwind v4's configuration.

Templates are overridden only where your design requires it. Interactive parts such as the mega menu, product gallery and mini-cart are Alpine.js components, and data preparation lives in ViewModels instead of templates. Every output is escaped with $escaper.

The Tailwind build runs during deployment with npm run build, producing a single, purged stylesheet. Because only the classes you use are included, the CSS stays small even as the design grows.

Design and Engineering Together

Beautiful designs that are slow or hard to maintain do not help you sell. We balance both.

🎯

Conversion-focused

Designs are based on ecommerce best practice and your analytics, not just aesthetics.

⚡

Performance budgets

Every template has limits on image weight, fonts and JavaScript, checked before launch.

🧩

Built on components

Reusable components make future pages and campaigns faster to build.

🛠️

Maintainable

Clean overrides and documented components, so any Magento developer can continue the work.

Technology We Work With

FigmaHyväTailwind CSS v4Alpine.jsLumaLESSPage BuilderPlaywrightaxeLighthouse

From Design to Launch

Most custom themes take six to twelve weeks including design.

Discovery

Brand, audience, competitors, analytics and the extensions your theme must support.

Design

Wireframes, visual design and prototype for key templates, reviewed with you.

Build

Theme development in sprints with demos on staging.

QA

Cross-browser, device, accessibility and performance testing.

Launch

Deployment, monitoring and a short period of post-launch refinements.

Frequently Asked Questions

For most new themes, Hyvä. It is faster, free since version 1.4.0 and easier to develop. Choose Luma only when key extensions cannot be made Hyvä-compatible within your budget.
Yes. We turn your guidelines into a design system of colours, typography and components in Tailwind CSS or LESS.
We build custom themes on Hyvä or Luma as the base. We can also customise Hyvä UI components where they fit.
Yes. We style Page Builder and create custom content types so your team can build pages without developers.
It depends on the number of templates, custom components and design work. After discovery we provide a fixed-scope estimate; Hyvä builds are usually faster than equivalent Luma builds.
Yes. We test on current iOS and Android devices as well as desktop browsers, and run automated accessibility and performance checks.

Hyvä Theme Development

Everything about building on Hyvä.

Learn more

Luma to Hyvä Migration

Move an existing store to Hyvä.

Learn more

Speed Optimization

Make an existing theme faster.

Learn more

Planning a New Look for Your Store?

Share your store URL, brand guidelines and examples you like. We will suggest an approach and estimate.

Phone / WhatsApp

+91 79767 89212

Response Time

Within one business day, Mon–Fri

Discuss a Theme Project

No obligation. We reply within one business day.

Free SEO & eCommerce Tools — No Signup Required

Check on-page SEO, generate schema markup and estimate what a faster store is worth. Instant results, no registration.